{THE LATEST WHITE PAPERS AND REPORTS:
CONNECTED THINKING IN ACTION
Posted: May 8, 2013
By
Vikrant Shirbhate
Senior Associate Platform L2
In this paper, I will discuss some of the options available for integrating the ATG/Endeca ecommerce solution with the Adobe Day CQ CMS.
Posted: January 16, 2013
By
Amit Xerxes
Expert Platform
There is a new generation of Web Content Management (WCM) solutions, which industry analysts are referring to as Web Content and Experience Management (WCXM) systems.
Posted: November 21, 2012
By
Kevin P. Nichols
Director and Global Practice Lead for Content Strategy
Content is an ever-evolving work in progress and so is how we think about it. This paper intends to help you better grasp an understanding of what content is, where it has been, where it is now, and where it’s going. In the end, you should come away with a stronger appreciation of why it matters and—perhaps more importantly—how to derive success from it.
Posted: October 24, 2012
By
Azlan Raj
Marketing Strategy & Analysis
The ability to measure and then predict your marketing effectiveness opens up a new set of opportunities that will not only optimise your business performance but help to cultivate innovation within your marketing activity.
Posted: October 9, 2012
By
SapientNitro Idea Engineers
Insights offers research, observations and compelling points of view from subject matter experts to students of life, to help us all see the path we're on a bit clearer, so the next step feels a bit more confident.
Posted: September 27, 2012
By
Laura Lerner
Senior Manager of Content Strategy
While metadata, content models, and taxonomies can sound like a bunch of technological gobbledygook, they’re really the magic behind all the experiences we deliver — so it’s time to put them in the limelight where they belong.
Posted: September 4, 2012
By
Hilding Anderson and Freddie Laker
Sr. Manager of Research + Insights , and VP of Global Marketing Strategy
The first article of The Evolution of Global Marketing series focuses on identifying the obstacles, and understanding the implications of these new challenges
Posted: September 4, 2012
By
Hilding Anderson, and Freddie Laker
Sr. Manager of Research + Insights , and VP of Global Marketing Strategy
The second article of The Evolution of Global Marketing series posits a new “Global Marketing Mindset” of the future CMO — one more comfortable with technology, consumer insight, analytics, and multi-disciplinary strategy teams.
Posted: September 4, 2012
By
Hilding Anderson and Freddie Laker
Sr. Manager of Research + Insights , and VP of Global Marketing Strategy
The final article of The Evolution of Global Marketing series explores the implications of these trends for agencies — how agencies can better support large global brands; it also points out major areas where they are currently struggling.
Posted: July 19, 2012
By
Anand Raman & Arvind Naik
Technology, SapientNitro
In any e-commerce solution, it is integral to manage every piece of data: whether it’s product, catalog, or merchandise.
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